World Food Program (Beijing)

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World Food ProgramOn Sunday 21 May, more than 760.000 people in 118 countries and 420 locations, across 24 time zones, participated in Fight Hunger: Walk the World. All around the globe, people came out in force to deliver a message: Child hunger has no place in this world and citizens working together can root it out. Upstream managed communications for the Beijing event and invited nearly 40 media for the program on a pro-bono basis as part of a worldwide initiative by the Eurocom network. WFP's worldwide organizer is very satisfied with Upstream's work and we look forward to working with WFP again in 2007.