Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall. The announcement took place at a press conference outside where the store will open in November. Along with presentations from Toys "R" Us Asia CEO Pieter Schats and representatives from Super Brand Mall, Geoffrey the Toys "R" Us mascot and children from a local kindergarten danced onstage. Geoffrey was welcomed to China and dressed in a traditional Chinese Magua. Afterwards, a media lunch was held with the VIPs.Toys R Us Comes to China (Shanghai)
More: China | Shanghai | Toys R Us | Upstream Asia
Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall. The announcement took place at a press conference outside where the store will open in November. Along with presentations from Toys "R" Us Asia CEO Pieter Schats and representatives from Super Brand Mall, Geoffrey the Toys "R" Us mascot and children from a local kindergarten danced onstage. Geoffrey was welcomed to China and dressed in a traditional Chinese Magua. Afterwards, a media lunch was held with the VIPs.
Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall. The announcement took place at a press conference outside where the store will open in November. Along with presentations from Toys "R" Us Asia CEO Pieter Schats and representatives from Super Brand Mall, Geoffrey the Toys "R" Us mascot and children from a local kindergarten danced onstage. Geoffrey was welcomed to China and dressed in a traditional Chinese Magua. Afterwards, a media lunch was held with the VIPs.