Media Coverage

Marketing: What PR Strategy Should Singtel Employ to Address Price-Fixing Allegations in Indonesia?

Mike Liew, Managing Director, Upstream Asia: "Changing mindsets goes beyond just laying out hard facts to stakeholders. While it is critical to provide third party research numbers to support its case, there is also a need for SingTel to take a 'soft' approach directly to influencers such as consumer advocacy groups, media and also the consumers..."

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Brand Republic: Upstream Asia has named corporate and technology PR specialist Roger Marshall as managing director of Upstream Australia. The new leadership comes ten months after Upstream's acquisition of Macro Consulting, renamed Upstream Australia, and completes the final step of integrating this new business unit into Upstream's Asia Pacific portfolio...

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Marketing: Hong Kong - California Fitness has appointed Upstream Asia to manage its PR in Hong Kong, ahead of a massive expansion plan which will see some 75 fitness centres launched around the region within the next nine years...

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AIM Micro: Upstream is run by David Ketchum who has more than two decades experience in marketing and communications. Prior to founding Upstream in 2000, he worked for Hill & Knowlton, Burston-Marstellar and Calvin Klein.

Ketchum believes that the 2008 Olympics, Shanghai Expo 2010 and WTO market opportunities provide a background for longterm growth of marketing services in Asia Pacific. He says that the PR industry in China is growing at more than 30% a year...

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Media: ...Upstream, meanwhile, built its own regional network, having raised funds on the London Stock Exchange AIM. "We have the scope and quality of services of a global firm, but with a regional cost-base, flexibility and market knowledge," says CEO David Ketchum...

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The Mail on Sunday: Some of us remember the great gush of books in the Seventies and Eighties telling Johnny Brit about doing business in Japan.

There was all this stuff about not blowing one's nose in public and the polite length of time to be spent studying someone's business card before putting it one's wallet...

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Daily Mail: Upstream Marketing and Communications, which helps businesses make the most of opportunities in the Asia Pacific Region, 1¾p to 6¾p. Buyers nibbled away on hearing that chief executive David Ketchum is currently touring City institutions, banging the drum...

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Marketing: In the typical agency-client relationship, creativity, enthusiasm and understanding of the business are often cited as some of the more obvious success factors. But even after achieving these, why do these relationships still breakdown after a period of time?

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Marketing: How Can Charities Correct People's Perceptions After Negative Incidents?
Upstream Singapore's Kevin Foo: Singaporeans have low understanding of charitable organisations. People usually view the unknown with distrust and suspicion, and the best way to counteract this is through establishing trust. This requires a two-tiered approach...

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AMSRS - Last year a major Australian charity woke up to a public relations nightmare. Its research findings, the subject of major coverage in the national media, were publicly challenged by another research organisation, which demanded that the charity be called to account for both the data and the conclusions it drew from the research. The conflict itself became the subject of media coverage...

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