SINGAPORE, 15 January 2008 - Singapore Exhibition Services (SES), Asia's top organiser of trade events, has appointed Upstream Asia as the public relations agency for CommunicAsia2008 and BroadcastAsia2008.
CommunicAsia, together with BroadcastAsia, is Asia’s most established and relevant trade event for the infocomm and media industries. The shows offer the complete digital convergence experience, showcasing leading-edge enabling technologies and business solutions. The events will take place alongside EnterpriseIT, InteractiveDME and CG Overdrive from 17 – 20 June 2008.
Upstream Asia is responsible for overseeing media publicity and media relations efforts in key markets across Asia Pacific, and providing strategic counsel and event PR support in Singapore.
“Upstream Asia has demonstrated an in-depth understanding of our business and a fresh perspective that will enhance CommunicAsia and BroadcastAsia’s status as the region’s premier ICT and media events.” Said Lindy Wee, Director, PR and Conferences.
“We are pleased to partner Asia’s top trade events organisers in further developing the established CommunicAsia and BroadcastAsia brands and intend to make the shows this year more relevant than ever before to technology vendors and end users the world over.” Said Mike Liew, Managing Director, Southeast Asia, Upstream Asia.