Marketing: What PR Strategy Should Singtel Employ to Address Price-Fixing Allegations in Indonesia?
Mike Liew, Managing Director, Upstream Asia: "Changing mindsets goes beyond just laying out hard facts to stakeholders. While it is critical to provide third party research numbers to support its case, there is also a need for SingTel to take a 'soft' approach directly to influencers such as consumer advocacy groups, media and also the consumers..."
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