HTC is a manufacturer of innovative smartphones and PDAs that enable mobile freedom for businesses and consumers. HTC made its name as the company behind many network operator-branded devices (eg. Vodafone, T-Mobie, 3, etc.). It recently acquired Dopod and has unified their products under a single global brand – HTC. It is one of the fastest growing companies in the mobile sector. Upstream Australia will be carrying out ongoing media relations for tech and lifestyle media, product launches, product review, CEO corporate profiling, experiential and guerrilla marketing activities.
The Spotlight
HTC
More: Australia | HTC | Upstream AsiaActelion
More: Actelion | Singapore | Upstream Asia
Actelion - a Swiss biopharmaceutical company specialized in the discovery, development and commercialization of drugs for the highest, unmet medical needs - has asked Upstream Singapore to organize a series of interviews for its senior executives and medical spokespersons. This coincides with Actelion's opening of a regional office in Singapore in late January 2008.
Upstream Business Highlights - November 2007
More: Newsletters
For an idea of what Upstream has been up to lately, why not check out our Business Highlights newsletter for November 2007. Featured clients include: 3 MusicStation, Acrossmedia, CEATEC Japan, Cultural Year of Greece in China, DotAsia, EDS, Embraer, Kaseya, Linksys, Riverbed and SWIFT.
Upstream Business Highlights - July 2007
More: Newsletters
The latest Upstream Marketing and Communications Business Highlights newsletter is out and packed with great coverage of what has been going on. Projects covered by this issue include: Deloitte, Embraer, Fiat, Jumeirah, Monsanto and SWIFT among others.
Click here to read the July newsletter
Expanded Network to Capture New Revenue Opportunities
More: Australia | Mergers & Acquisitions | Upstream Asia
Upstream's Asia-Pacific network has been extended through the acquisition of an Australian PR business with major clients such as Linksys and Skype. The £800,000 cash and paper acquisition is in line with Upstream's aims of positioning large overseas corporations moving into China while building a stronger presence in the wider Asia-Pacific region. The deal was completed March 31 and the firm will be called Upstream Australia.
Having a significant presence in Australia will enhance our ability to drive business throughout the network and serve clients region wide - both within Australia itself and for Australian clients moving into China.
Upstream Business Highlights - March 2007
More: Newsletters
The latest Upstream Marketing and Communications Business Highlights newsletter is out and packed with great coverage of what has been going on. Projects covered by this issue include: Burger King, Nokia, O2, Kia X Games Asia, Kohler and Wild Animus.
Click here to read the March newsletter
Upstream Helps Launch Gazeley in China (Shanghai)
More: China | Gazeley | Shanghai | Upstream Asia
Everyone knows China's retail scene is booming. Behind the retailers stand increasingly sophisticated logistics support, and Gazeley, a wholly-owned but independently-operating subsidiary of Wal-Mart (the world's largest retailer), is coming to China with its cost-effective and sustainable distribution centers. Gazeley's "Eco-Template" concept is a step by step design process from low cost initiatives that lead to carbon neutral warehouses. With ecology and sustainability hot topics in China, Gazeley is sure to cause a stir! Upstream is assisting with Gazeley's media relations needs in China. World Famous Hello Kitty Advances to New Digital Heights (Hong Kong)
More: Hong Kong | Sanrio | Typhoon Games | Upstream Asia
What a winning combination in Asia: Hello Kitty and the Internet! Recently Sanrio Wave Hong Kong partnered with Typhoon Games to relaunch Sanriotown (www.sanriotown.com), the online home of Hello Kitty and friends. Upstream provided Chinese and English communications support to help introduce the social website's new flash games, blog, photo, video and online shopping features.
Toys R Us Comes to China (Shanghai)
More: China | Shanghai | Toys R Us | Upstream Asia
Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall. The announcement took place at a press conference outside where the store will open in November. Along with presentations from Toys "R" Us Asia CEO Pieter Schats and representatives from Super Brand Mall, Geoffrey the Toys "R" Us mascot and children from a local kindergarten danced onstage. Geoffrey was welcomed to China and dressed in a traditional Chinese Magua. Afterwards, a media lunch was held with the VIPs.Japanese Trade Show Meets the Press in Beijing and Berlin (Beijing & Japan)
More: Beijing | CEATEC | China | Japan | Upstream Asia
CEATEC JAPAN (Combined Exhibition of Advanced TEChnologies) is one of Asia's largest trade exhibitions for electronics and IT, with more than 700 exhibitors and about 200,000 visitors every year. CEATEC has been raising its international profile through a media relations program implemented locally, coordinated from Tokyo. This year, CEATEC worked with Upstream to implement successful press briefings in Beijing (China) and Berlin (Germany). We will also be in charge of overseas media relations on-site at CEATEC JAPAN 2006. CEATEC expects this new, proactive stance toward overseas media to attract a record turnout this year.