Beijing

CEATEC JAPAN (Combined Exhibition of Advanced TEChnologies) is one of Asia's largest trade exhibitions for electronics and IT, with more than 700 exhibitors and about 200,000 visitors every year. CEATEC has been raising its international profile through a media relations program implemented locally, coordinated from Tokyo. This year, CEATEC worked with Upstream to implement successful press briefings in Beijing (China) and Berlin (Germany). We will also be in charge of overseas media relations on-site at CEATEC JAPAN 2006. CEATEC expects this new, proactive stance toward overseas media to attract a record turnout this year.

This year, SKF's annual Technical Press Day took place in Shanghai. The event started at the Regent hotel for various technical presentations and group media interviews covering each of SKF's core business areas in the field of of rolling bearing and seal solutions. This was followed by a media lunch at the hotel, where journalists got the opportunity to eat with SKF's managers and ask those burning questions. In the afternoon everyone went to visit the GÖTHEBURG, a large Swedish sailing ship docked opposite the Oriental Pearl TV Tower, where more group interviews took place. The event was the result of successful coordination between the Upstream Shanghai and Beijing offices.

On Sunday 21 May, more than 760.000 people in 118 countries and 420 locations, across 24 time zones, participated in Fight Hunger: Walk the World. All around the globe, people came out in force to deliver a message: Child hunger has no place in this world and citizens working together can root it out. Upstream managed communications for the Beijing event and invited nearly 40 media for the program on a pro-bono basis as part of a worldwide initiative by the Eurocom network. WFP's worldwide organizer is very satisfied with Upstream's work and we look forward to working with WFP again in 2007.

Upstream undertook media relations and on-site execution for the launch event of the newly established Green Tea House on the outskirts of Beijing. Upstream invited around 40 media for the media launch in the afternoon and the opening ceremony & performance in the evening. Most invited media attended the event and Green Tea House received extensive coverage by top-tier media.

In connection with the launch of their Beijing-Sydney route, Qantas held a series of activities for the media and its corporate guests in Beijing from January 9 to 11, 2006. Upstream coordinated the program, including all aspects of the media briefing. Qantas' Chairman and CEO were both in Beijing for the event.

UGS officially announced the launch of the Velocity Series Consortium with Intel and HP in Beijing on June 28, 2006. Upstream successfully helped organize this event in Beijing, which featured VIPs from UGS, Shanghai Automotive Information Systems Co. (SAIS), Hewlett-Packard and Intel. The Velocity Series Consortium is aimed at expanding the capabilities of product lifecycle management into China's mid market, helping companies in this sector participate in global innovation networks.