What a winning combination in Asia: Hello Kitty and the Internet! Recently Sanrio Wave Hong Kong partnered with Typhoon Games to relaunch Sanriotown (www.sanriotown.com), the online home of Hello Kitty and friends. Upstream provided Chinese and English communications support to help introduce the social website's new flash games, blog, photo, video and online shopping features.
Hong Kong
World Famous Hello Kitty Advances to New Digital Heights (Hong Kong)
More: Hong Kong | Sanrio | Typhoon Games | Upstream AsiaMan Literary Festival Included in Time Magazine's 'Best of Asia' Issue (Hong Kong)
More: Hong Kong | Man Literary Festival | Upstream Asia
Described as a "literary festival of real clout" and "an extraordinary development" in Time Magazine (May 2006), it is no wonder that the HK Man Literary Festival continues to go from strength to strength. With PR support provided by Upstream Asia (Hong Kong) on a pro-bono basis, the event attracted over 40 authors, 15,000 participants and extensive print, radio, television and online media coverage. The festival packs over 60 events into a 10 day period, so there is bound to be something for everyone. Check out www.festival.org.hk and the review on » read moreHKSTP Goes Upstream (Hong Kong)
More: HKSTP | Hong Kong | Upstream Asia
Hong Kong Science & Technology Parks Corporation (HKSTP) is the organization in charge of transforming Hong Kong into Asia's hub for technology innovation and the gateway to Mainland China's resources, talent and markets. For the next three years, Upstream will assist HKSTP to reinforce Hong Kong's position as Asia's vibrant R&D base. Upstream was selected as HKSTP's retainer PR agency following a rigorous selection process from among several of the region's and world's leading agencies.
