Everyone knows China's retail scene is booming. Behind the retailers stand increasingly sophisticated logistics support, and Gazeley, a wholly-owned but independently-operating subsidiary of Wal-Mart (the world's largest retailer), is coming to China with its cost-effective and sustainable distribution centers. Gazeley's "Eco-Template" concept is a step by step design process from low cost initiatives that lead to carbon neutral warehouses. With ecology and sustainability hot topics in China, Gazeley is sure to cause a stir! Upstream is assisting with Gazeley's media relations needs in China. Shanghai
Upstream Helps Launch Gazeley in China (Shanghai)
More: China | Gazeley | Shanghai | Upstream AsiaEveryone knows China's retail scene is booming. Behind the retailers stand increasingly sophisticated logistics support, and Gazeley, a wholly-owned but independently-operating subsidiary of Wal-Mart (the world's largest retailer), is coming to China with its cost-effective and sustainable distribution centers. Gazeley's "Eco-Template" concept is a step by step design process from low cost initiatives that lead to carbon neutral warehouses. With ecology and sustainability hot topics in China, Gazeley is sure to cause a stir! Upstream is assisting with Gazeley's media relations needs in China. Toys R Us Comes to China (Shanghai)
More: China | Shanghai | Toys R Us | Upstream Asia
Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall. The announcement took place at a press conference outside where the store will open in November. Along with presentations from Toys "R" Us Asia CEO Pieter Schats and representatives from Super Brand Mall, Geoffrey the Toys "R" Us mascot and children from a local kindergarten danced onstage. Geoffrey was welcomed to China and dressed in a traditional Chinese Magua. Afterwards, a media lunch was held with the VIPs.SKF Technical Press Day (Shanghai & Beijing)
More: Beijing | China | Shanghai | Upstream Asia
This year, SKF's annual Technical Press Day took place in Shanghai. The event started at the Regent hotel for various technical presentations and group media interviews covering each of SKF's core business areas in the field of of rolling bearing and seal solutions. This was followed by a media lunch at the hotel, where journalists got the opportunity to eat with SKF's managers and ask those burning questions. In the afternoon everyone went to visit the GÖTHEBURG, a large Swedish sailing ship docked opposite the Oriental Pearl TV Tower, where more group interviews took place. The event was the result of successful coordination between the Upstream Shanghai and Beijing offices.
