Upstream's Asia-Pacific network has been extended through the acquisition of an Australian PR business with major clients such as Linksys and Skype. The £800,000 cash and paper acquisition is in line with Upstream's aims of positioning large overseas corporations moving into China while building a stronger presence in the wider Asia-Pacific region. The deal was completed March 31 and the firm will be called Upstream Australia.
Having a significant presence in Australia will enhance our ability to drive business throughout the network and serve clients region wide - both within Australia itself and for Australian clients moving into China.
